How to build stronger relationships with leads without spending a lot of time on each? Less than a decade ago, we didn’t have the answer to this question. In fact, for marketers, it sounded almost like a dream. Today, however, it’s pretty much possible with emails. Yes, good old emails. Who would have thought that, right?
Recently, Facebook publicly announced another change in the News Feed algorithm that considerably reduces organic visibility for businesses. For everyone doing business there, this decision means that advertising through Facebook ads is the best way to reach current and potential customers.