It is no longer adequate to have a website live and optimize it for search engines. Today, every online business needs to focus on providing a pleasant website user experience. The main focus should be to have a deep understanding of users, what they want, what they value, their capacity and their limitations.
With a world full of technology, many of us spend the entire day in front of a computer. We often become numb to the videos and words that dance across the screen for hours every day. It can be difficult to find interest when everything we see looks the same. Social media, especially, throws out posts that keep us overstimulated, as well.
In the modern era, there are numerous businesses which are running on the online and offline platform. The online platform has gathered huge popularity regarding marketing space. Many people are using this platform for establishing their businesses.
Do you have troubles to understand what the terms “UI” and “UX” stand for? If yes, then you’re not the only one. These two aspects of web design confuse many. But both these terms related to each other. And they are also essential to a website’s success. Individually, both UX and UI add to the overall web design. Simply put, UX means user experience and UI means user interface.
In the most simple way if we can define UX is “how a person feels when interfacing with the product or website”. UX design is the process to enhance the user experience of any product or website. UX design is important because it tries to fulfill the user needs & it is key for small and start-up businesses to achieve the success they are looking to achieve.