Modern design is just not about being creative. It goes beyond artistic goals and targets most of returns and profits. That said, the design is a game of perspective.
It is the users who make user experience. For a user experience to be powerful, you must fully understand your users. And by that, we don’t mean just knowing who they are, but also all about their needs, motivations, values, behavior and even limitations.
UX event is a unique event in the area of product & service design. Design professionals from all over the world gather for inspiration and skills.