Want your app to become the next big thing? A winner in the online marketplace? For that you have to carve a niche amidst the other 3.9 million apps (yes, that’s what the number has reached to in the mobile world) present in the app store.
Due to the growing competition in the app industry, designing a successful app has become more of a challenge these days.
Mastering a desirable mobile experience is tough for the designers and developers as the platform has various limitations to it including attention span, screen real estate and UI constraints. A poor smartphone app doesn’t get a second chance as already it is hard to get the users download it the very first time.
A badly designed app can affect both the performance and popularity. Perfecting UX has cut and try ways to it and thus one tends to make various mistakes during the process. Here are some common pitfalls which you must avoid to engage the customers better and give them a terrific experience-
1. Poor UI/UX Design
This is the biggest mistake a designer can commit during the creation stage. UI takes care of the placement of elements in the mobile app which not only affects the performance but also UX.
While designing, place yourself in the user’s shoes and then decide about the design interface that will go for the app. A simple and interactive UI helps to engage users better as they can easily navigate across and use all the features.
Keep in mind to make the app operate on multiple devices and not face any issue incompatibility. You must be aware of the latest trends in UI design and even use some as inspiration from the other apps to craft a unique product for your customers.
2. Bombarding With Features
Implementing too many features in your app can make your app sluggish and lower the overall performance. Having several features can consume a lot of memory and thus affect the output of the app.
When you start designing, include the primary features which serve the main functions to the visitors. After that, if you feel you want more features then you can go for updates in a later stage.
3. Neglecting Target Audience
Ignoring target audience will lead you on the path of failure. Yes, target audience is even more significant than the app design concept. Your extraordinary plans won’t work unless you are clear whom you will be catering to.
It is important to have lot of clarity on the end users of the app to measure the targets accordingly. Knowing about the target audience will give you a fair idea about their age group and what all do they expect from the app. And expectations once met no doubt grants satisfying UX.
4. Tiring Tutorials
No doubt tutorials are important to guide a person with proper explanation, but most tutorials are a burden than a blessing. They are overloaded with excessive information and it’s just like beating about the bush with the subject.
If you are incorporating lot of tutorials to make the users understand the functionality of the app you are yourself giving an impression that your UI is a big failure. Self explanatory UIs are always good for target audience as they require less info on navigation within the app.
5. Making Things Difficult
For mobile app designing, the KISS rule works very well. Yes, Keep It Short and Simple. Don’t complicate things as it will create confusion which will meddle in the working of the app. It is seen that designers sometimes get overambitious and overdesign the app to make it unique.
This although sounds good, but has a big flaw in practical use. Overstyled visuals are a bit tedious for the users as they have to learn how to use them from the scratch and put in more effort and money.
6. White Space Is Missing
White space gives a breathing space to the page. Although taken for granted, but it adds a balance to your design and its elements. Don’t get so driven by other elements that you forget to include white space in your design.
It is the space that aligns your text, images and other design elements together and makes your work communicate better. Just don’t fill everything up to the brim. Give it a proper room to let the users absorb well. Make your design breathe.
7. Lack Of Feedback
You must give a confirmation signal to the users after they perform certain tasks. For instance, change the color of the button when it’s been clicked to make them know the action is done. Through visual hints or simple messages you can tell the users whether their actions are right or wrong and how they can achieve what they want.
8. Sticking To Sign In
Generally, the web designers assume that sign in is a must for the app. No doubt, there are a lot of advantages of the sign in, but it is also a big pain point for the customer.
They find it a major task to fill in the same personal data repeatedly for the app or service. Yes, a big test of patience. Now, most apps give the benefit of skipping the registration for time being so that they can try out the app and judge its value.
Cutting the funnel of lengthy registrations can give an edge especially as you are reducing a significant pain point and giving relief to the users.
9. Trying To Copy Other Apps
Remember each product is unique in its goals, value, audience, and functionality. There is no guarantee that what works for others will also work for you.
Although it is good to take online advice and learn from it, but imitating other apps straightway is where you make a big mistake. Also, instead of taking tips online it is better you apply customer feedback to make your app desirable.
Read reviews, do surveys and gather sufficient qualitative data to know the preferences and the changes they want. Such data is useful in generating ideas that can be further verified through testing in order to accelerate the performance.
10. Redesigning Without Proper Feedback
With stiff competition in design, the need to redesign the app timely is obvious. However, being over driven in revamping can actually backfire the performance of the app.
You must remember conversions are the primary target of an app, not its looks or aesthetics. People prefer an app which is quick to get conversions rather just a decorative piece that is attractive in store. So, instead of going overboard with visual design strive for the goals you are originally here for.
Updates are good, but once you have implemented them it is impossible to go back to the original version. Don’t gamble so much with changes that you make the user disappointed and delete the app. Collect their feedback and then decide what sort of improvements they want to see in the app. Redesigning after feedback will have a positive effect and add to the meaningful experience.
11. Not Giving Perks Before Conversions
Every app has its own set of conversion points. It can be sign-ups, videos watched, bookings, reviews, purchases and many such counts. These conversions in turn help to meet the main goals and make the app a showstopper in the online store.
If you want more conversions on your app then try creating a flow for user that gives them pleasure before they take the call to action. For instance, if you have a new deal to offer, you can place it somewhere close to the booking to delight the users before they take the action.
12. Ignoring Social Media Link
If you want the users to be more comfortable with your app, link it to social media. People are very fond of social media sites like Facebook, Twitter, Instagram etc. these days and integrating your app to them will surely help in enhancing the overall performance of the app.
Long registrations test the patience of visitors and ultimately makes them leave it for the toll it takes on time and effort.
Giving them multiple login through social media sites will reduce the burden of the lengthy registrations and they won’t have to bother remembering IDs and passwords separately. According to research, 77 percent users prefer social media login as they find it more suitable than the tedious registration processes.
13. Not Informing The Happenings To User
It is important to keep the users informed whenever some kind of processing is happening in the app. Processing actions like form is being submitted or searching for results should be shown so that the users know what the page is doing.
By adding these messages, you have to also find areas for loading screen or a progress bar and use them along. Take note not to get too technical with messaging here. Use a more personal message to connect better with the users with the help of a pleasant design.
14. Wrong Estimates Of Updates
Making changes on web is easy as the developers can make adjustments easily and apply them instantly. But on mobile, making changes is a task in itself. As an app is hosted on a client’s phone so updates have to undergo a long process before they finally appear. Changes after development are taxing and involve lengthy app store review cycle.
Also, updates need manual confirmation from unwilling users and that adds to the challenge. So, it is very important that whatever you change is properly tested to enhance interactive experience rather pull it down. Correcting mistakes on mobile is difficult, but if you use testing as a part of development process you can save yourself from the trouble later.
15. Not Considering Monetization
Don’t be under the impression that after creating an app you will be paid loads of money in return. It is unlikely that users will pay for the apps as there are several apps which are free and provide the same functionality to that of paid ones.
Having said that, it doesn’t mean that you can’t earn money from your app. There are various methods that can be used for monetization in an app such as in-app purchases, in-app advertising, freemium etc.
Now, app monetization is nice, but too much of it can put off the users. Deliberate in-app purchases or flooding the app with ads is great for income, but will hamper the user experience as a whole. It could even reduce the impact of your app and stop it from becoming the next big thing in the market.
Understand UX Mistakes With Little Humor
Mistakes even though small mount up to big losses and sooner or later take you away from your goal. Improving UX is not an overnight thing. It is an ongoing process that requires you to learn from each mistake and come up with something great. By avoiding these blunders you can grow in the right direction, achieve user retention or goal conversions and pave the path to success.
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