User research can make or mar a design process. We think people can only understand people; so we being users can read users well. This is where we go wrong and end up ruining the user research.
Great UX journeys begin with great user research. User research keeps people at the center of the design process and products. It is meant to inspire your design, to analyze your solutions and to evaluate your impact.
They say everything is designed, but few things are designed well. And if you want to fall in the latter, let your skills be best-in-class too. As product designers, you should be well versed in technology, production methods, materials and market trends.
For a design grad fresh out of college, design marketplace is a new world altogether. They embark on a creative journey, gradually exploring the transition from a design student to a design professional. Things can be really challenging at first but these are the opportunities which make them grow as a designer and nurture their skills.