It is no longer adequate to have a website live and optimize it for search engines. Today, every online business needs to focus on providing a pleasant website user experience. The main focus should be to have a deep understanding of users, what they want, what they value, their capacity and their limitations.
Tag : UI/UX design
Web design comprises many different skills and regulations in the creation and maintenance of websites. Web designers are expected to have a perception of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.
For a while now, the abbreviation ‘UX’ – short for user experience – has been circling around on the internet. So far, however, the main way it’s been used is for design. Where to put button and if you should use the hamburger button or not. What hasn’t really been discussed is how to write correctly to enhance people’s user experience.
‘Keep it simple, stupid’, our very own KISS principle, is one mantra that pronounces success. The end-user doesn’t care how smart the creator or designer is; all that he cares about is the output that proves useful to him. If a product or message is understood instantly by the viewers, you will have a greater chance of selling the same. For instance, Apple’s white earbuds are self-sufficient in itself.
It is the users who make user experience. For a user experience to be powerful, you must fully understand your users. And by that, we don’t mean just knowing who they are, but also all about their needs, motivations, values, behavior and even limitations.