User research can make or mar a design process. We think people can only understand people; so we being users can read users well. This is where we go wrong and end up ruining the user research.
Tag : User Research
Great UX journeys begin with great user research. User research keeps people at the center of the design process and products. It is meant to inspire your design, to analyze your solutions and to evaluate your impact.
It is the users who make user experience. For a user experience to be powerful, you must fully understand your users. And by that, we don’t mean just knowing who they are, but also all about their needs, motivations, values, behavior and even limitations.