A great product or service may be out there in the market, but what if it has not been marketed well. No matter how great is its utility, if people are not aware of it, then it will slowly fade out. One of the great marketing strategies is to convert the leads into valuable customers.
Tag : UX design
Brand identity provides purpose and meaning for the brand.It is how a business is perceived by its customers.
When it comes to crafting a perfect user experience, we get worked up with all the components- the fonts, the colors, the content, the flows. Yes, everything. But one part that is critical to UX and still we tend to ignore is microcopy. Copy has become the catchword...
One thing that users hate immensely is waiting. If you test their patience by making them wait for too long, then get ready to lose them, as users are quick to abandon sites and spent their time on better places. Although there are technical techniques to fire up the speed of your site but some apps leave users with no choice except to wait.
In design, first impression is actually the last for users. Designers buckle down to create robust and interactive interfaces so that they can keep the visitors hooked for long.