Tag: UX designer

A Guide To The A/B Testing Process

A Guide To The A/B Testing Process

Posted by: Prince Pal | Posted date: 19-April-2018

A/B testing refers to an experimental process. It can also be called split or bucket testing and is instrumental in the UX design process. You have a landing page, email, app, newsletter or some other form of marketing material. You make a change to it. T

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