A successful e-commerce business is more than only a website. Likely to the developing significance of online channels, numerous online players have rushed toward building a rich online store, pointing that it will help them earn lucrative deals. Yet, for those who are a piece of this online retail store, it is very significant to get the base of what works and what needs to be worked for their business. Just designing a website will give you nothing unless until you don’t dive deep to unleash the wave of advancement to improve the economics of your online store.

The way people view, use, and browse your website assumes a critical role in determining its overall success. A well-designed e-commerce store encourages customers to purchase while the terrible one will just let you tumble off the radar. Thus, in order to ensure your customers enjoy a seamless shopping experience and don’t discard you at the checkout process, evade these regular e-commerce design blunders, at this moment!

Tip# 1. Improper or Misleading Item Data

Item (Products) data is a valuable source of conversion and therefore, shouldn’t be overlooked at any expense. There are site owners who don’t include item information in this manner making customers feel question about its relevance or not. The essential objective of an e-commerce store is to provide a easy shopping experience to their customers, which must be achieved by giving them structured data about the item they wish to purchase. Remember that customers are consistent enough to be simultaneously searching elsewhere for better deals, and when they neglect to discover any data (information), they won’t hesitate to have a striking resemblance somewhere else.

Hence, it is extremely vital to provide as much as data about the items you sell. A data must contain materials, dimensions, size, and anything that matters to encourage sales and brand engaging.

Tip# 2. Obscure Contact Data

Online world is subject to suspicion and absence of conviction. Due to all the uncertainties associated with it, people often feel apprehend when it comes to giving their credit card data while settling the deal. Thus, it is essential to provide a clear and comprehensive contact data so customers realize that they are dealing with a reliable organization. Your contact data must be visible on all website pages. Contact structures, email, phone numbers together enhance the level of credibility and make shopping more convenient. Giving no contact data or concealing it will make customers less inclined to trust you or to work with you.

Tip# 3. Neglecting To Use Good Quality Images

In the online scenario, people are just given with the tactile capacity to get an item and assess it. That is the reason why item image or look is given so much importance. You need to use top notch item (product) images to help purchases. Companies which don’t use appealing photos of their items creates a terrible impression as their pictures look blurred or people discover them hard to zoom. However, having the right images can make a huge difference between a prospective customer and a promising customer.

Furthermore, its urgent to show item with multiple angles, and choices can be included to change the appearance, for example, shading, size etc. It will help people to take a gander at your item with several dimensions subsequently resulting in improved conversions.

Tip# 4. Confused or Lengthy Checkout Process

Asking unnecessary data and designing poor or complicated checkout process can result in increased abandonment and therefore, lower conversions. That is the reason it is vital to get free of anything that is not relevant to make the checkout process comprehensive and convenient. Since its essential to give site guests a delightful experience, make sure you design an easy checkout process, free of complexities.

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Websites that brag confused or lengthy checkout process give customers a reason to discover it a bit of disappointment, which encourage them to forsake the exchange process. To settle it, it is recommended to make use of one page jQuery checkout which is easily takes the guest to the different steps of record creation, transportation, charging, card data all in a single page. Even on the off chance that you need to use multiple pages attempt to make them short and clear.

Tip# 5. Not Having a Mobile-friendly Version of Your Website

The proliferation of computer technologies and mobile e-commerce means you have all the opportunities to return the customers at the heart of online shopping. Not very shockingly, the development of mobile devices is creating better revenues for the retailers to reach their customers on-the-go.

Customers are increasingly making use of Smartphones to access the Internet and make a purchase. Measurements demonstrates that more people are going online, and truth be told 57% of the customers won’t recommend a website which isn’t optimized for iPhone or iPad. Further, 40% of customers prefer to navigate off to competitors website which are better and easy to use on all devices. Along these lines, mobile-friendly responisve website to be an integral piece of the arsenal of your e-commerce store.

Conclusion

It’s vital to consider user experience and what is valuable to them when designing an e-commerce store. Keep the website as friendly as could be. Concentrate on the data (information) which your users are searching for, improve the user interface and user experience, and make the design that serves as a reminder to the shopper to complete the process seamlessly.

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Prince Pal

UX/UI Strategist & Usability Tester at Think360 Studio
For 12+ years I have designed, developed and marketed websites / apps startups in New York, California, Florida and in India. Always focused on great User Interface is key.

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