4. UX Communication
In my previous articles, I explained following steps like 1st UX Research, 2nd UX Plan and 3rd UX Explore. In this article I explained how to communicate with UX designs. How a UX designer starts creating a bridge of communication in between user and product – with the help of Information Architecture and User Accessibility. Lets have a look on following 3 basics pointer of UX communication.
All these steps are part of the UX process and I categorized these steps into 9 steps, i hope you will enjoy this fourth step. Join our newsletter and we will keep you updated with next steps.
4.1 Information Architecture : The Content That Clicks
It is the content that feeds the design of the webpage. Indeed, it is the meat of the matter. Dealing with content requires special tactics especially as there is a lot of time and money involved. It definitely has a marking presence on the web and is quite correlated with it. So, how to formulate the content? It involves using a strategy that can form, publish and manage well, all, keeping in mind the usability.
Above all, a strategist should have a clear idea of the purpose of the content else it will just look like a marketing gimmick without any real consideration of needs or wants. Content strategy is an evolving process and must begin with a thorough investigation and analysis of the content prevalent on the website so as to reform and innovate for the better. An effective content strategy includes the main theme, suggestive topics, rationale, metadata structure and search engine optimization (SEO).Content strategy should be such that it communicates through words or data and that too in the clear and meaningful way. While framing content, there are various relative disciplines to be looked into-
It states the regulations on which the online content is based such as the values, tone, voice, legal guidelines and other influential material that will create an impact on the user. This strategy also describes the online editorial calendar that which takes into account the content life cycles.
Web writing mainly deals with useful publishable content on the digital platform. This isn’t limited to copywriting but covers user experience design, information architecture framework, metadata framing and covering the steady content inventory.
It takes into account the type and form of metadata. Well planned metadata aids in recognition, arrangement, application and reuse of meaningful content that is beneficial to the users.
Search Engine Optimization
SEO includes editing and placing of content on a website page so that this potential material generates a link through the typical search engine keywords.
The management strategy describes the technical requirements for capturing, storing, delivering and protecting the team’s content. Featuring infrastructures, content life cycles and systems are the prime concerns under this strategy.
Content Channel Distribution Strategy
It states the place and technique for the delivery of the content to the audience. For instance, email marketing follows this practice wherein content is spread as a trigger to further explore the website not just simply a means for publicity.
A content strategist needs to be very careful with the breakdown so that he can embark upon this process with all such exposure required for meaningful content. It is extremely important to make right estimates of the time, budget and skill so that it renders usefulness. Through strategy, we can clearly put across the process to our clients and firms. This will definitely strike a chord with them and yes, the audience.
4.2 Language: Know what you Understand
Language barrier is the worst a user can encounter. The audience rather prefers to use the translation for that particular product so as to aid understability. When we take charge of the adaptable versions on our shoulders, it means making the website compatible, responsive and futuristic in all terms.
That is having multeity not on the web but also culture and language. In fact, translated version plays a major role in determining users’ experience as well as in company’s profits. But, undoubtedly, it is a challenging task as the translator has to retain the essence of the basic design while converting it for a different set of audience.
There are some points that should be kept in mind while translating the page. Firstly, you must validate the language conversion through trial and error process as well as the reactions and feedback. It is a little comprehensive task as you need to go back and forth while translating and also receive approval through pilot testing.
It is required as the original piece is quite specific in itself and also for the sake of understanding the audience so that they can grasp the data well. Next, have a cultural insight before undergoing the translation process; you need to look at the response on cultural matters. Also, try to gain mastery at regional/national level translation before taking over the international linguistic market. In order to gain success in the translation agenda, it is better to view the task as an opportunity rather than feeling pressurized over language.
Just like other design and development steps, research, here too plays an important role to study the market. If studying the international market falls out of budget, it is advisable to go for domestic and take affordable techniques for usability testing. Translating can be a great process for the entire team as each and every member takes equal interest in the glossary and script adding an element of consistency to the entire website.
Further, code plays a vital role in language conversion and the professionals make sure to incorporate the reusable pattern in coding. The developers and translators must work in co-ordination with each other so as to produce an effective product in the end. The translated version might be another task for the company, but it is one and the only narrative for the consumers. Good translated copies will definitely give a good feel about the product and company and will ultimately lead to great lead conversions.
4.3 Accessibility: The Usable Open Doors to Website
A page that guides through the website and is easy to use will definitely have a cut over others. Utmost importance should be given to accessibility while designing a website so that it can be approached with ease thereby also making it pass the usability test.
The services provided should abide by the code of law and fulfill all the legal requirements too. Also, to make the process more systematic, it is important to fulfill level AA of the Web Content Accessibility Guidelines (WCAG) 2.0 so as to comply with all rules and regulations. Further, as testing has always been an integral part of UX, it is essential to test the accessibility across different set of audience especially those who require assistance technically, disabled and older people.
The services provided should be applicable for usage in the recent versions of the readers using JAWS, NVDA, VoiceOver for OS X, Windows Eyes and Supernova. They must be offered in such a manner that they are compatible with the most elemental operating system screen magnifiers as in ZoomText, MAGic etc.
Further, accessibility should not be a problem in speech recognition software such as Dragon Naturally Speaking and even in the local operating system speech packages. Regarding the easy to access formats, the most sought after and preferred is HTML, however, in case it is not possible then the only choice left is PDF. In terms of content, accessibility is not just fulfilling the set standards. The objective should be to take care of the user’s needs and provide knowledge that is beneficial. So, in order to be user-centric, make sure that the website is an open ground for the users so that they can explore the range of products and services at their best.