A web host is a critical aspect of creating a website. Your site can’t exist without a hosting service provider unless you use a personal server. Without this service, your visitors can’t see or access your website. Free and paid hosting services exist with their distinct pros and cons. Continue reading to know the importance of securing the services of a reliable website hosting company.

1. Improved Site Performance

For your website to become successful, you need to secure its performance. Many people wouldn’t hesitate to exit your site at the first signs of a malfunction. Remember, first impressions last; thus, you only have a few seconds to grab the attention of your visitors before they attempt to close the tab on their web browser.

Getting the services of faster web hosting providers helps your visitors stick around your site for more than a few seconds. A reliable web host will help secure fast loading speeds for your website. It also takes care of potential server downtimes since these companies offer dedicated server spots for your URL.

Failure to prevent a site downtime can become catastrophic even for website owners. For example, your e-commerce business can’t cater to potential customers because they can’t access your online shop.

2. Technical Support

If you have a personal server to host your site, then all the problems associated with it are yours to handle. So, if your server crashes or you encounter difficulties, you may have no other people to help you deal with the problem but yourself.

Now, imagine you’re about to launch the site of a large business corporation. You’re standing in front of a crowd about to unveil the curtains to the fully-functional website. However, the website becomes offline a few minutes before the grand unveiling. Without proper technical support, you’d find it significantly challenging to bring the site back online, and in the nick of time.

Web hosting providers offer more features than on-site website builders. You can also take advantage of a customer support service to help you with technical issues. Also, experts can help repair your site and put it back online while you cater to other important matters.

3. Extra Space and Bandwidth

The more elements you put on your website, the more storage space it needs. Include lengthy video clips and high-quality images on your site, and you’re bound to see a warning for low storage soon. An in-house server may provide hefty additional storage space and bandwidth for your website.

With the extra space, you can add more elements like videos, images, and text content. Also, the additional bandwidth can help your site cater to more customers.

What happens if your site has low bandwidth? For instance, your online shop becomes a massive hit to your targeted niche. You might think that it’s a Distributed Denial of Service (DDoS) attack from a hacker, but it’s just your store becoming famous. Now, that sudden boost in fame means you can now cater to more customers, or so it seems.

Think of your online store as having one employee, but it’s trying to cater to 50 customers at a time. Adding extra bandwidth is like hiring more salespeople to provide services to all the customers coming to your shop.

4. An Email Address Fitting the Domain

A professional-looking website needs a proper email address that fits it well. While there are many free email hosting sites on the Internet, you can’t replace the domain name associated with it. For example, if you create an email address on Gmail, you’d have to stick with an email like newemail@gmail.com.

On the other hand, a reliable hosting company can give you the option of placing your domain name in your email. So, if you have a site called bestcupsintheuniverse.com, you can have an email address like name@bestcupsintheuniverse.com.

5. Enhanced Security

Your site’s security is paramount for long-term success. In truth, having a 100% secure website is almost impossible to achieve. Still, it doesn’t mean that you can get close to that figure. The services of a web hosting firm use tools to ensure your website doesn’t attract malicious events like data leaks.

The hosting provider will put multiple levels of security in place. Hence, even if hackers found a way to break through one layer of protection, there are more “walls” to destroy.

Don’t underestimate the services of a reliable hosting service provider. It’s best to know how to pick a web hosting company before attempting to sign up for their services. Make sure you get the best value you can with the money you pay for their help.

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Prince Pal

UI UX Consultant Helping Digital Startups & Stakeholders Grow Their Business at Think 360 Studio
For 15+ years I have designed, developed and marketed websites/apps startups in New York, California, Florida and in India. Always focused on great User Interface is key.

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