Lab Advisor

With Our paths mapped out, We needed to decide where the elements would be placed on the screen. We first started sketching in our creative studio. Using the user flows as our guide, We sketched out each individual screen, signifying buttons and other elements. Each drawing led us closer and closer to the most sensible and effective layout. Starting the wireframe process using low-fidelity sketches, helped me test out different positioning and determine what type of layout works best for completing user goals. The classification of the filter test categories was seen as intuitive by users, except for the first category “sort by” as one tester mentioned how the category title is unclear and not specific enough like the rest of the categories. While examining the lab profile, one user showed disappointment and confusion, when it came to the heart icons symbolizing rating.

For fonts, I chose different versions of San Serif DIN Font family for logo and combination of Robot Serif and Open Sans for Website, as it’s a simple and clear font that is readable at various weights and sizes.