Great user experience design requires understanding of customers. Our UX research methods are surveys, interviews with focus groups, then we perform usability testing through task analysis, emotional response testing, cognitive empathy, and more—to ensure that your digital project is tailor-made to your audience.Read more about User Research Methodology.
In user-centered design - A Persona is an imagined user who represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with user segmentation, where the qualitative personas bring focus, create efficiency, and contribute to better decision- making. Read more about Personas
User flow is the path taken by a prototypical user on a website or app to complete a task. We follow this process to include all features and structural assumptions as rough sketches with the use of tools like Axure or pencil & paper. Detailing every information onto sketches and building a correct flow is critical before actual designing and this phase ensures the product has been broadly figured out.Read more about User Flows.
Customer Journey Maps
The best way to visualize how a customer interacts with a digital product or brand is by mapping it. Our UI UX design create an outline and identify the core functionality of your product that requires additional attention to detail. We have everyone simultaneously iterating on user feedback.
The “micro” in “microinteractions” implies it is about the small things. Small? Yes. Unimportant? Absolutely not! Microinteractions is about those critical details that make the difference between a friendly experience and traumatic anxiety. For Great microinteraction our UX team design requires understanding the people who use the product, what they are trying to accomplish, and the steps they need to take.Read more about Microinteractions.
Sitemaps are a hierarchical diagram showing the structure of a website or application. They are used by User Experience Designers and Information Architects to define the taxonomy through the grouping of related content. They are an important step of the user-centered process as they ensure content is in places users would expect to find it. They can also be used as a reference point for wireframes, functional specifications, and content maps.
Wireframes are used at the beginning of the design phase to complete the user-centered Design process. We not only create wireframes on papers or iPad using apple pencil, but we are also often put together using software like Axure to provide an on-screen delivery. The advantage of wireframing is that it allows us to review the research and to brainstorm with the client in the form of b/w visual either on mobile or web browser.Learn More about Wireframes.
We’re building clickable app prototypes and software for the last decade with a proper UX research using various tool like Axure, Adobe XD, Invision App etc. These tools allows — experiencing transitions, dropdowns, fades, dummy data and even animations as you go. It helped our clients to validate their business ideas for a 1/10 a software development cost. If you’d like to learn more how we can help you prototype and validate your app idea, contact us anytime at.
Have you ever think, why Facebook, Apple, Google, and other world-dominating companies invest a lot in their UX teams? Because they know if they know their customer experience or evaluate their products correctly, they are building a great online/offline products. Our UX Training programs are not only for students but also for Product managers, business analysts, Software developers, Start-up founders, or Anybody who can take benefits that are wishing to start or switch to a career in user experience design.Contact Us for UX training
Gamification is a technique where our UX designers insert gameplay elements in non-gaming settings like Leaderboards and badges, points systems, cash back so as to enhance user engagement, happiness and loyalty with a product or service. Our UX team define the tasks, objectives and players by knowing the user’s goals to make the gamification correct.Contact Us for Gamification
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