Health Guru App

A Self-Funded Health Management System


Health Guru Pvt Ltd.


Healthcare Startup Company




Health Guru is the trusted and familiar home where they know they’ll find a healing touch. It connects them with everything they need to take good care of themselves and their family – assessing health issues, finding the right doctor, booking diagnostic tests, obtaining medicines, storing health records or learning new ways to live healthier.

Healthcare providers can also harness the power of Health Guru as the definitive platform that helps them build their presence, grow establishments and engage patients more deeply than ever.

Our Role

Health Guru approached us when the MVP project was jeopardized. Within three months we managed to get it up and running again, after improving the overall user experience and rewriting the platform almost from scratch. That way we managed to launch the basic feature of the platform – laboratory results online consultation. Making sure that the project is safe, we went on to build other key features: medical consultations, ordering house visits and an e-commerce platform, where patients can buy necessary laboratory tests.

Due to the fact that Health Guru’s solution is so innovative, working on the project was preceded with serious preparation in user research field. In order to learn more about medical staff’s current situation and their work, we carried out a qualitative research (inquiry) and a quantitative one (interviews).

On the behalf of our research we designed High-Fidelity Wireframes (Prototyping) & User Interface from scratch – as a UI/UX and We collaborated on product design and user experience design for Patient and as well as on Professional App for Doctors.

Persona, Scenario and User Journey

Ramita has been using Health Guru app service ever since she moved to Chandigarh after graduation. Health Guru was highly recommended by her co-workers. For example, Ramita is nearsighted and her optician is affiliated with Health Guru, She recently learned about Health Guru app and want to see if it can help her health and wellness.

Competitor Analysis

We research more than 10 various medical apps in the market.

Locate a Doctor

“I called my insurance and they couldn’t find this doctor in their coverage plan, so then I used my insurance’s online tool to find a foot doctor myself from scratch. Hooked up the 3-4 doctors nearby to me and then I picked up the highest rated / most reviewed doctor among those 34.”

The current doctor searching services are not well integrated with real user journeys. A better example could be Justdial, where users could get influential factors like distance, rating, and the price at a glance and eases the decision making.

    • Unnecessary information

Detailed address and schedule are unnecessary for the first search. It is unlikely for patients to sacrifice doctor’s quality for a slight distance difference. Plus it is hard for many people to judge the location through listed addresses. Patients who search doctors through a mobile app by specialty are unlikely to need an urgent care at the fingertip. Same as distance, it is not a priority comparing to cost and quality.

    • Lack of information

Health Is a big issue. Lack of transparency makes information look untrustworthy. It requires users to put more effort into making a choice.

Schedule an appointment

Because scheduling over the phone is a hassle, I’ll usually give up pretty quickly what their customer care suggest. The best solution I picture in myself Is some kind of grid calendar time visualization, within a second I can see all the weekly availabilities of doctors.

The current doctor appointment scheduling services haven’t well-considered users’ need. Better examples could be calendar apps, where users could quickly match their own availabilities with the doctor.

    • Repetitive operation required

In most cases, users could afford about one-week timeframe for appointments, and they are likely to adjust their flexibility to match with the doctor, Displaying availabilities by day asks users to keep tapping to check the next availability and translating the visualization into calendar arrangements to be consistent with their schedule.

    • Less intuitive visualization

The existing apps view makes It harder to recognize events based on the timeline. It Is also more difficult to hack records based on conditions.

Manage Prescriptions

“Every office has its own set of tools and ways of handling prescriptions/orders etc, but they’re all disconnected from each other. Some doctors have an online tool, most do not have. Some doctors/hospitals you have to keep all the papers they gave you, and then others you may not have everything on paper, so then you need to call them. As a patient, you usually deal with several different offices, and you don’t have a central place where you can check everything.” The current medication management services focus on reminder function. They are mostly targeting at seniors, chronicle, and critical patients. There are few products targeting at regular people with common defects like nearsighted.

    • Isolated feature

The concept of doctors updating electric prescription didn’t consider patients’ experience outside the digital world. The one-direction also limits patients’ autonomy.

    • Overwhelming information

An over-loaded list makes users confused and exhausted. It requires users to process a lot of information before a move to the next step while also increased unnecessary operations. A good product only needs to do one job WELL.

Information Architecture

Here is the app architecture which is the base of this simple intuitive app

User Flow

This flow is defining the core features of patient and doctor app

Brand Identity Designs

Health Guru means: A successful way of curing an illness or dealing with a health problem with a medical expert. This app guarantees easy appointments with best doctors and professionals- All, just with a touch!


Open Sans Font Family



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Logo Composition & Palette

A simple easy to understandable, loyal logo icon designed.

Custom Icongraphy

Patient App Icons

Doctor App Icons


Once identified the technical and patient requirements the CX team jumped straight away into wireframing due to the tight delivery deadline!

Patient App Flow

UI Design

Users can use this medical app to manage their own health and wellness, such as to book doctor’s appointment or book medical test or manage health records automatically.

According to industry estimates, 500 million smartphone users worldwide will be using a health care application by 2015, and by 2018, 50 percent of the more than 3.4 billion smartphone and tablet users will have downloaded mobile health applications.

Patient App UIs

Doctor App UIs

Usability & Customer Experience Testing

Above, are the final screens for Health Guru app. After the Usability Testing sessions, we went back to drawing board and reworked each screen to address all of the problems encountered by users during usability testing. Looking forward, I would like to conduct more user testing sessions and work with a developer to release the app. Communicating with different stakeholders, like doctors and clinics, big hospitals would broaden the perspective and increase the reach of the application.

Creating Health Guru App was an incredible journey. Not only, We learned every phase of the UX design process but also we were able to apply our UX expertise, by creating this case study. Although part of the process was tedious, We genuinely enjoyed each and every stage. I am incredibly grateful for those that participated in the process and our friends and mentors who supported us every step of the way.

Doctor’s Dashboard

To improve the doctor’s management experience, we provide the dashboard with best user interaction with minimal design approach.

App Landing Page

Live Website

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