“I called my insurance, and they couldn’t find this doctor in their coverage plan, so then I used my insurance’s online tool to find a foot doctor myself from scratch. Hooked up the 3-4 doctors nearby to me, and then I picked up the highest rated / most reviewed doctor among those 34.”
The current doctor searching services are not well integrated with real user journeys. A better example could be Justdial, where users could get influential factors like distance, rating, and the price at a glance and eases the decision making.
Complete address and schedule are useless for the first search. It is unlikely for patients to sacrifice doctor’s quality for a slight distance difference. Plus, it is hard for many people to judge the location through the listed addresses. Patients who search for doctors through a mobile app by specialty are unlikely to need urgent care at the fingertip. Same as distance, it is not a priority comparing to cost and quality.
Health is a big issue. Lack of transparency makes the report look untrustworthy. It requires users to put more effort into making a choice.