Kit Marketplace

Primary Audience

THE NOT - THERE - YET: FEMALES WHO MAY NOT BEAUTIFY… OR TECH

Not all women are as beautiful and tech-savvy. They might not experiment with their hair color, or would never get a spray tan. But they get their nails done occasionally and love the experience of getting their hair done. They appreciate service. We want to make sure the app isn’t speaking only to the first audience; it should be inviting, welcoming and never, ever scary. We let everyone sit with us, and will always help you choose your nail color.

Secondary Audience

BRIDES, BIRTHDAY GIRLS + HOLIDAYMAKERS

There are many occasions in life that require beauty – and lots of it. Weddings, birthdays, holidays, race days, party season. Hair, makeup, nails, tanning, waxing.

Let ’s draw those special occasion customers to use our app by enticing them with extras, like picnic baskets with bridal makeup. Make them fall in love, and never leave us. On the flip, men and women who are visiting interstate for work or play need guidance on which salons are best.

MALES THAT MAINTAIN

It ’s no secret the app will be skewed towards women, but we don’t want to forget the males. They might not prepare for occasions or beautify as often as our female customers, but they still care about their appearance. They maintain; cutting hair, trimming beards, buying products, etc. We don’t want the app to be overly feminine, and that goes for the voice as well. Males should feel comfortable using the app when they need it and continue to use it. Embarrassment is not welcome here!