What is a UI UX agency?

UX agencies are expert companies that understand their client's requirements first and deliver research-based digital products. UX agencies offer a result-driven user experience to assure their clients' product success. While large B2B or B2C SaaS companies have employed full-time UI UX designers, and UX researchers but small companies prefer to outsource the work to a dedicated UI UX agency. UX agencies help their clients to test their ideas before development via various UX methods and save 10x money and development time.

What are your areas of focus as a UI UX and web design agency?

User experience is more than a capability for us either for mobile or web. It's at the core of everything we do here at Think 360 Studio. We started ten years before as a UI UX design agency focused on mobile apps but quickly expanded our offering to B2B web applications, enterprise software, and emerging technologies such as AR/VR and wearables. The UX projects we take on range from building a new product to redesigning an existing app or legacy business software. We do everything you might need to bring a successful digital product to life: User (UX) Research, Product Strategy, Branding, User Interface, and User Experience Design, Usability Testing, Prototyping, and Development. It's no surprise that our web design clients are often the same companies who hired us for UI UX projects, because who can explain the product better than the people who designed it? We're a top-rated web design company that believes a great website should efficiently convert visitors to customers while providing a delightful branding experience. Good UX leads to higher conversion rates. That's why we have UX designers collaborate with web designers on all website projects.

What separates Think 360 Studio from other UX design agencies?

This question asked a lot from our clients. There are many competent UX agencies in India alone and even more globally. It's hard to be different when the standard is so high. So how do we stand out? First and foremost, it's the quality of the work we deliver. We create easy to use, right looking digital products and interfaces which represent your brand in the best way possible. It's our designers who make your project a reality. We always assign a multidisciplinary team of senior designers, developers, UX researchers, and other specialists led by one of our design directors and overseen by a co-founder. Finally, unlike most traditional user experience design companies, we combine creativity and product design/development capabilities under one roof and on the same project. Imagine a branding firm meets a UX consultancy — that's us.

Can your agency help me with web design and web/mobile app development?

Yes, we not only design but also develop. We're world-famous for creating business websites/mobile apps that meet our clients' goals by merging brand storytelling and award-winning web design with the latest and greatest technologies. Our sites convert well, and people share them like crazy, which helps us get new client's recommendations who are already huge fans of our work. For example, the new Teledentix.com website we recently redesigned has seen a blasting 156% spike in conversion. Yes, that's 2.7 times more. With each new project, we challenge ourselves to try something new, like improving our processes to optimize costs or work faster without losing quality.

Do you do branding, or should I hire a separate branding firm?

Yes, we do. We are a branding agency focused on tech companies, digital products, and direct-to-consumer brands. But that doesn't mean we can't help you create a visual identity for a health app as we did for HealthGuru. Our capabilities include research, brand strategy, brand positioning, logo design, visual identity, communication design, motion design, and style guide development, among other things. However, our clients often provide us with either a brand strategy or even a complete visual identity package. In these cases, we use the current brand foundation as a starting point, not just carefully adopting it, but also we're designing and enrich the brand while staying true to its roots.

How much does it cost to hire you for a UI UX design project?

Our pricing is directly related to the project scope, timeline, deliverables, and team composition. When the scope isn't set in project specification, or the project is very dynamic, we prefer engaging on a time and materials basis where you pay us for the time spent. However, most of our engagements are fixed-price contracts. In this case, we'll give you a detailed proposal after learning as much as possible about your project. All estimates are calculated based on the hourly rates and the number of hours we think the job will take. As a UI UX, a sample project may take ten weeks and cost $50k-$150k. For time and materials engagements, we would create a custom rate card for you based on the team composition. Our rates span from $20/hour for junior designers to $60/hour for our design directors. We also offer special rates for qualified startups. Please email us to get a quote.

Do you work with startups? If so, how can my early-stage company afford you?

We are an India-based globally UX design agency; we partner with startups big and small all the time. What can be better than helping founders bring to life ideas the world has never seen before? We enjoy a fast-moving environment that challenges our skillset and process. The ultimate achievement for us is seeing our startup clients grow and take over the world. We worked with Uber clone when they were a team of ten and helped design such iconic products as Path and SendGrid. We have special discounted rates for startups we believe in. Email our CEO, Prince Pal Singh, to learn more.

Can you help us redesign our legacy enterprise/B2B SaaS software?

Yes, we're up to the challenge. We're one of the few user experience firms specializing in Enterprise UX Design and Digital Transformation of legacy business software. We've perfected our process over the years, modernizing digital platforms for Fortune 100 companies such as Teledentix, EasyBioData, and Juniper Networks. We start each new enterprise UX project with a deep-dive discovery and research to fully immerse ourselves in the industry and project specifics. Our services span from user research and information architecture, UX design, prototyping, and user testing to full-stack development and design systems. Our team acts as an independent entity that moves fast, avoiding the bureaucracy of a large organization, often working hand-in-hand with innovation labs and in-house UX teams.

What process do you follow as a UX agency?

Our lean UI UX design process is based on the design thinking methodology, which allows us to be flexible, adapting to almost any project type and collaboration model. While each engagement is unique, we always go through the following key phases: Discovery & Research We usually start by consolidating all available project documentation and scheduling workshops with your team.During those sessions, we interview key stakeholders, collaborate on requirements, as well as ideate, and plan the next steps.When possible, we 'd want to talk to your current or potential customers to understand their needs and pain points. In some cases, we may need to audit your existing product to identify opportunities for improvements. We will also review competitor products, gather design references, and document best practices. Strategy & Concepts Based on the discovery & research results, we synthesize a strategic direction and define an approach to drive our design process.We explore different concepts to establish such core elements as information architecture, key screen layouts, and visual design direction.We then validate the resulting concept with users and stakeholders.Once the feedback is in , we make necessary updates to proceed with designing the rest of the product. UI UX Design After the concept has been approved, we start designing the UI and UX, continuously conducting user tests, and iterating along the way.The main activities include user flow mapping, wireframing, user interface design, interaction design, and prototyping.We hand off design assets to developers using tools like XD, Zaplin, and provide a comprehensive style guide that includes a UI component library, UX guidelines, and complete user flows. Learn more about our process and deliverables here.

How can I get a proposal for my project?

Please send us an email first with a quick summary of your project or an RFP. We usually reply within 24 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask a lot of questions about the project goals, audience, budget, timeline, and other essential details. We can sign an NDA if necessary, but we always treat all client conversations as confidential. After the call, we may request various documentation such as a design brief, project requirements, past designs, etc. If we're redesigning an existing product, we'll want to schedule a demo or try it ourselves. We will email you a proposal and can schedule a video call to walk you through it. The proposal will include a detailed description of our approach, project phases, activities, and deliverables, team composition, and relevant case studies.

Digital Marketing / 18-February-2019 / minute read

5 Reasons Why Video Marketing Is Necessary

Written by: Prince Pal

Your UI/UX Designer. Consultant. Partner. Over the past 18 years, I designed websites and apps for enterprise-level clients like Stanford-HCI Research, Accenture, Juniper Networks, Gemalto, Virtual Dental Care & much more.

Video and marketing go hand in hand. From 1960’s conventional TV commercials to Vimeo, Snapchat, Facebook Live and Snapchat, there are several clear shreds of evidence how videos are becoming a staple of our daily lives. Because of the huge popularity of videos, many businesses are switching towards them for their marketing. Video Marketing is a versatile, attractive and shareable medium to reach the audience.

It’s no more surprising that the use of video marketing is rising with each passing day. Video marketing may not be a new trend but it is the one that definitely needs to be discussed. Many digital marketers believe that using videos within their marketing campaign is a big commitment but it’s a commitment that derives big rewards. Using videos within your marketing strategy takes energy, work, and time; however, it’s a worthwhile attempt.

If you have planned a theme for your video to boost your business growth and revenue, you can consult businesses like Think 360 Studio to help you turn your ideas into reality.

Video marketing is the present as well as the future of the online marketing space that makes it absolutely important for every business to use videos to their fullest potential. There are a number of reasons why video marketing is necessary. In this post, we will read about what is video marketing and five reasons why you should unequivocally use videos in your marketing strategy.

What Is Video Marketing?

Video marketing refers to any sort of video that is used to market or promote a specific service or product. This can include the name of the brand, benefits, and vision. This kind of marketing is an addition to traditional marketing. It is undoubtedly a powerful tool for those who want to show their products and services, maximizing their potential as a business.

5 Reasons Why You Should Embrace Video Marketing For Your Brand

1. Improved SEO

Internet platforms like Google, Facebook, Instagram, and others love videos. When you upload videos on these platforms, viewers get more engage and spend more time on the websites. This built trust among visitors and search engine get to know that your website has quality content. Google loves videos. If you add engaging and informative videos on your site, it may show up on the first page of the search engine giant – Google.

According to statistics, if you embed a video on your site, you are 53% more likely to show up first on Google. Since Google owns YouTube, there has been a notable increase in how much a video affects your site ranking on search engine. If SEO keywords are considered as gold, then videos are not less than diamonds. They are extremely strong and if used wisely, they can change your perspective towards your business as well as your life.

If you want to add videos on your site, you need to optimize your brand videos on YouTube for SEO. The titles and descriptions of your videos should be attention-grabbing and enticing. You can add a backlink to your business website that can take your viewers directly to your site and they can explore your services, and products.

This crucial step can provide your potential audience a way to take the next step. You can watch interactive videos on the web to get more ideas on how to grab the attention of customers to your website.

2. Videos and Mobile Devices Go Hand in Hand

Nowadays, people are addicted to smartphones and tablets. In fact, a study by Deloitte released that American people collectively check their mobile devices more than 8 billion times per day. As more and more people check their smartphones to watch videos multiple times a day, it clearly shows that videos can pair up with mobile devices gracefully.

As per the data by Wyzowl, 90% of users view videos on their mobile devices. It means visitors are more likely to view your brand videos and ads on their smartphones. This rate signifies that both videos and smartphones go hand in hand.

YouTube reports that the rate of mobile video consumptions increases by 100% every year. Since the number of people with smartphone devices is growing and more and more users are willing to view online videos on their mobiles, the rate of your video audience is getting bigger and bigger.

Google also tells that people who view videos on smartphones are 1.4 times more likely to watch and share videos than desktop and TV viewers. The growth of mobile videos means businesses need to be sensitive to the personal experience customers have on their mobile devices. As a business owner, offer them a better choice in the video content (quality and knowledgeable content) they consume.

3. Videos Boost Conversions and Sales

This is one of the greatest reasons for using videos on your content marketing strategy. Videos have the power to convert your visitors into permanent customers. As per a report by Vidyard, 70% of businesses claim that videos perform better than any other content form for producing conversions and sales.

So, it is clear that videos can help you make serious money. Embedding a product or service video on your landing page can enhance your conversion rate by 80%. The Treepodia team has also made it clear that a video can work well regardless of the class or category in which you deploy it.

Videos can also lead directly to sales. It has proven that 74% of people who viewed explainer videos about a product or service subsequently purchased it. So as per a business perspective, it is better to start crafting engaging product/service videos now.

If you want to boost your conversions and sales, it’s imperative to use video marketing. Remember that vision is the most dominant sense as the most data transmitted to the brain is visual. If an image is helping you boost your brand engagement massively then imagine the power of moving pictures. All you need is to make an impressive brand video with the right video making tool to get started with the process.

4. Videos Show Great ROI

This is another important reason for using videos in your marketing strategy. Even 83% of brands claim that videos deliver good ROI (Return On Investment).

There was a time when video production was an expensive and time-consuming affair but thanks to online video making tools. Today, there are many online tools available on the internet to select from. From different options available, Renderforest is an online tool that can help you craft an impressive brand video within minutes.

In the video, your content is your voice. Regardless of what your video concept is, if the content is powerful, it will leave an impact on people. The research states that people don’t prefer to watch videos that don’t explain a particular service or product clearly. Poor design and low quality together don’t make that much impact as irrelevant content alone does.

So make sure that the content you are adding is relevant to the product and catchy enough to engage the target audience with your brand for the long-run. Make sure your video is exceptional in every context, if your video is stunning, it automatically provides great ROI.

5. Videos Build Trust

Trust is the base of your business growth and boosting your brand revenue. For businesses, building trust is a goal on its own. The whole concept of digital marketing is based on building trust and long-term relationships with prospective customers.

Being a business owner, stop focusing on just sales and let the audience come to your brand by offering useful and interesting information. When it comes to spreading your message among the audience, nothing can be more reliable than a video.

Video content is the best way to engage the audience and ignite their emotions. When you talk about elite people in the industry, YouTubers have become a strong social media figure for your brand promotion. You can make a deal with popular YouTube stars to promote your brand in the digital space successfully. If you’re serious about content advertising, you should be serious about videos too.

Promotional videos can also help in fostering trust. There are many people who are still skeptical about purchasing services or products online because of the fear of cheating and fraud. But, an effective video can present your product or service in a conversational form.

As per the data, 57% of people say that videos offer them more confidence to buy online. To build trust and encourage people to make a purchase, it is recommended to craft meaningful and attractive videos.

Overall…….

The reasons why video marketing is necessary are innumerable. These five reasons are enough to convince digital marketers that they should start using videos if they want to do really well. Video marketing is becoming more and more widespread as time goes by. Video adoption is growing partly across the globe because of technological advancements as well as it’s easy to spread nature.

Conclusion

With the advancement in technology, creating marketing videos is no more a big challenge. Making videos for your brand needs creativity, innovation, and knowledge of human psychology. When you combine all these essential components together, you will generate something outside-the-box at minimal cost.

Creative and emotionally charged videos can be spread over the internet in a matter of days, getting billions of views. This is the whole concept of video marketing that only creativity survives. Bring your innovation, creativity, content-curation, and thoughts all together to build a robust video marketing strategy and get ready to take the plunge.