Logo Design Trends 2017-2018
Credit : Creato Logo and Brand Design
How To Design A Brand Identity?
Brand A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
Identity The visual devices used to represent the company. Identity systems are outlined in company "style guidelines". which serve as a framework to ensure their corporate image is consistent.
Logo The central, identifiable visual element that helps customers discover, share and remember a company's brand. Usually it's in the form of an icon or logotype.