Web Design Trends 2020: Expert predictions
Web Technology / 07-November-2019 / minute read

Web Design Trends 2020: Expert predictions

Technology has continued to improve the way things are done in every field, thereby making our lives a lot easier. We continually see several improvements in web design, with new trends that make the work of developers look modern and professional.


Technology has continued to improve the way things are done in every field, thereby making our lives a lot easier. We continually see several improvements in web design, with new trends that make the work of developers look modern and professional.

As more people are beginning to rely on their mobile phones to connect to the internet, paying particular attention to responsive design trends will ensure that your site is user-friendly and extremely easy to navigate.

Faster page load and the use of SSL certificates are existing trends that are implemented by both beginners and experienced web developers, which are not going away any time soon. 

Introducing new design features will help improve usability and user experience of websites. As we head into the year 2020, here are some important trends that are set to take center stage in the field of web design.

Artificial Intelligence

Artificial intelligence, machine learning, and augmented reality are becoming popular and will continue to change the way products are delivered to users.

The traditional homepage with generic content is gradually being left behind for a more personalized interface. Having to interact with a site that seemingly understands what you want has become a growing trend.

Certain traffic information of each user is collected to provide a more personalized experience while they are online.

Imagine being addressed by your name on a site or visiting an e-commerce site and being able to find everything you need, which may appear as suggestions. 

Artificial intelligence integration has become a growing trend, and brands are taking advantage of it to deliver targeted advertisements to customers.

Also, read:- Two trends which will dominate the design Industry - AI & AR

Material Design

The material design concept was developed by Google and is now being used by various web developers. Color and shadows are used to reflect user interactions on the websites that have implemented this user experience design. The elements look bold, simple, animated, and is usable on multiple platforms.

The aesthetics of material design can be seen in Gmail and Dropbox Business.

Organic Shapes (Fluid Form Graphics)

With early developers seeking perfection, the use of geometric shapes that have a regular appearance became popular. Although they are mostly regarded as man-made, some of them like the snowflake occurs naturally and make up the design component of most websites.

The move towards organic products that we see in recent times has had a significant impact on the environment and various aspects of our daily lives. Organic shapes that are asymmetrical and often occur in nature are now used by developers to give websites an authentic feel. 

These alluring shapes which have a nice curvy flow are increasing in popularity and would be seen on more websites in 2020. Design elements can now have an organic appearance and may look like leaves and other free-form objects.

Image Credit- Link

Micro Animation

Users of your site always want to get feedback while interacting with your website. They expect a response from each executed action which does not have to be in plain text, hence the use of small animations. 

Additional visual effects on websites are known to enrich User experience and engagement. With device processors and web browsers being optimized for better performance, the use of animations is becoming common among developers. Using them the right way ensures that visitors to your page do not get lost or confused.

Although micro animations have been around for a while, its implementation on sites requires creativity to ensure that it aligns with consumer behavior. While trying to predict the questions that visitors might have, animated images can be used to illustrate how certain products are used. It is usually seen on e-commerce sites, which may feature the image of a cart that behaves in a certain way when you add something to it, among other animations.

GIF Credit- Link

Bold Color Schemes

Those vibrant color schemes that were popular in the 80s are making a huge comeback, as most developers who are not afraid to use it are creating a remarkable visual experience. They make your brand to stand out without being overwhelming.

For effective communication and maximum visual appeal, the hue, tone, and saturation of selected color schemes should not be overlooked. When choosing colors, you should have in mind that they could mean many things to different people from other backgrounds. They have a significant impact on human behavior, which is why marketers use them to communicate with their target audience.

Red, which is associated with power, energy, and passion, may be used on websites that are advertising powerful products. Green can be used with organic or natural products since it denotes something alive. Other colors mean many things, and we are seeing more of them in use on modern website designs.

Image Credit- Link

Minimalist Design

Even though the use of high-quality visuals gives your work a professional appearance, developers should carefully select soft and warm tones that are easy on the eyes. The minimalist visual styles are not complicated and can be quite colorful when utilized correctly. With a cleaner user interface, navigation becomes easier on your webpage, and the load speed also improves.

Flat design elements are gradually replacing flashy ones, as minimal design elements are used to enhance different sites, putting more focus on content. You may not have to create a new page to keep up with this trend. Streamlining existing designs will make them more appealing to visitors, especially millennials who have short attention spans.

Simplification of shapes and forms does not mean you are less creative than those using complex visual elements. It was not inspired by austerity as most people think, seeing that several industry giants like Amazon, Google, and Microsoft are also using minimalist designs.

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Thumb-Friendly User Experience

A recent survey suggests that the number of smartphone users in the world is expected to grow to about 6.95 billion by the year 2020. Keeping that in mind, static websites are no longer an option as developers are now focused on responsive design.

It does not just end with creating responsive sites since consumer behavior is continuously changing. While users are interacting with your site, it should be easy for them to locate what they want without hassles. The more difficult it is to navigate your website, the higher the click-out rate, hence the need for a thumb-friendly design.

Mobile phones are portable, and users would want to be able to perform several operations on their devices using one hand. With the way these devices are built, the thumb is usually the only free finger for single-handed mobile navigation. It can be frustrating when you find it difficult to reach the menu or navigation bar with your thumb while accessing a site. 

Most developers are now placing essential navigational elements within reach of the thumb. Creating your website with this user experience design in mind will address navigation problems and improve usability.

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Final Thoughts

Web developers are becoming more creative, and new design trends will continue to change the way users engage with content on websites. The year 2020 holds many possibilities, as the preferences of web users could change at any time.

As mobile technology increasingly becomes sophisticated, we will begin to see significant changes that are influenced by machine learning in years to come.

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