The digital marketing trends are constantly changing and the year 2019 is no different. New marketing channels are popping up every other day, making digital marketers think, which one to utilize and which shouldn’t. These days, there are many online marketing tools which make it hard to know which one is right for your business needs. Choosing the right one can help you grow your business, the wrong one can become a hassle. Researching and experiment so many tools can be a long and overwhelming process. That is why I’ve put together some top digital marketing tools that can make your life a lot easier. Here is a list of 10 digital marketing tools you should consider in 2019.
1. Google Analytics
Google Analytics has become a must-have tool for digital marketers operating in 2019. It is the most popular tool every digital marketer should know about. At first glance, the tool may seem a bit daunting, but after understanding its full capabilities, it can help you get tons of insights about your website. The online platforms provide many reports containing information about your website visitors – where they come from and how they are engaging with your site. Further, it helps you find out which marketing technique on your site is more effective in terms of leads, conversions, downloads, and sales, among others. If you want to know more about the program, join Google Analytics Academy which is a free course that will help you learn its ins and outs.
SEMRush is a versatile SEO tool that offers a complete SEO workflow. It provides with a detailed list of keywords, also show information about search volume, trend, competition level and more. SEMRush generates a list of keywords for a predefined phase that you should take account of when optimizing your content – on social media, articles and website, also for pay-per-click (PPC) advertising. Apart from generating keywords, it’s also helpful if you want to: Identity new competitors Analyze competitors’ keywords and ads Conduct a backlink analysis
Visual marketing has become quite an essential strategy to attract your website visitors in the last few years. According to different statistics, consumers retain 80% of what they see and 20% of what they read. Therefore, for a business marketing strategy to be effective, it’s all-important to integrate visual marketing. This is where Canva comes out very handy. Canva is an excellent tool for creating professional-looking images. It helps you to easily create quality images, using customized photo filters, manipulating text, stock photos, for your website as well as your social media profile. It’s a perfect tool for people that don’t want to use difficult design programs like Photoshop or InDesign.
Facebook is playing a significant role in helping small to medium sizes for getting the word out to their target audience. Not only that, but it is also letting businesses helping their customers to connect with them and provide feedback on different product and services. MobileMonkey is great at amplifying the whole process. MobileMonkey is an intuitive Facebook Messenger Chabot tool that lets customers connect get answers to general queries instantly. The tool is useful for marketing and customer service since it helps businesses to find new leads, increase sales and promote your content. The best thing about this Chatbot tool is that you don’t need any programming experience to set it up. And in case you encounter any problem, their free webinars to help you out.
HubSpot is probably the best sales and service software that can help your growing business grow in just a matter of time. It is a superb marketing platform that provides a lot of benefits for inbound marketers. Being a digital marker, you can use HubSpot for email marketing, social media, blogging, and to build landing pages. With the HubSpot CRM, you can organize, track, and build a better relationship with customers. Also, you can view important key performance indicators (KPIs). The marketing hub, social hub and service hub are great platforms to help you grow your traffic, get deeper insights into prospects and connects with customers – all helping to grow your business.
Buffer has been on the list of digital marketers for years now since it is one of the best apps for managing social media for businesses. This tool is an exception when it comes to schedule posts ahead of time, analyze post-performance, and manage different social media accounts from a single place. Already 80,000+ businesses are using Buffer to run their social media channels efficiently. Further, you can add multiple team members to buffer your account by giving them the appropriate access levels. And now with the upgrade, you can schedule your posts directly to Instagram.
If you want to know about your marketing performance from a single platform, Databox is just the right tool for you. Databox is a unique tool that pulls all your website data in one place, making it all easy to track your site performance from a single source in real-time. The tool is very handy when it comes to seeing how your website is performing without the need of logging into multiple tools. This means you can spend less time checking data and creating reports and more time acting on insights. You don’t need to have coding skills to create your customized Databox Dashboard to get all important key performance indicators (KPIs) and other metrics in a variety of ways. It helps you check useful metrics like site visits, top pages, top channel and average time spent on each page.
8. Social Bee
Social Bee is an amazing all-in-one social media tool for your business. It helps your business get more leads with less effort. It provides different tools and services for content posting, follower growth, engagement, and much more. With this tool, you can automate your social media postings so you can focus on things that need more of your time. Social Bee offers top services to make your life easy when trying to implement an effective social media strategy. It provides excellent services like social media specialist, content curation, Twitter growth, Instagram Growth, Linkedin Growth and more.
Buzzsumo is a smart digital marketing tool that lets you analyze what content type performs best for any topic. Since it helps you research and finds the most shared content related to a keyword of your choice. It allows digital marketers to get a deeper understanding of their social media footprints and helps them to develop smarter content strategies. Furthermore, it helps to provide top assistance for content marketing and SEO campaign to perform well in a niche or with an audience.
10. Dynamic Yield
Dynamic Yield is a tool for personalization that helps you manage customer data from your CRM, APIs, ESP and DMP. It’s one single platform that helps you personalize all aspects of your customers’ journey. The AI-powered customization channel has some great features which include data management, personalization and training, recommendations, behavioural messaging and more. The tool is trusted by digital marketers across the globe and surely one to consider this year.