Brand Strategy

Do you know your audience? Understand your market?

We have years of experience working in many different industries —everything from e-commerce to nonprofits—and we understand how different types of consumers think. We bring the needs and the voices of your users to the table when they can’t be there themselves.

We do classic brand strategy tasks such as consumer research, user segmentation, competitive analysis, and cultural audits to arrive at a brand's positioning framework. This work is then translated into effective marketing and communication strategies, this way We bring the needs and the voices of your users to the table when they can’t be there themselves.

Our branding expertise include a practice dedicated to the development of brand identities that spans naming, logo design, voice definition, brand guidelines (physical and digital) and enablement platforms, which increase both consistency standards as well as speed to market. For all of this work, we think about a brand as an eco system where they engage with their target audiences.

Branding Services -

1. Brand positioning
2. Naming
3. Brand governance
4. Integrated marketing strategy
5. Brand tracking
6. Brand identity and design
7. Brand architecture
8. Employee engagement
9. Brand capability development