Forrester Research shows that, on average, every dollar invested in UX brings 100 dollars in return. That's an ROI of a whopping 9,900%!
User Experience Design (UX) is the process of enhancing user satisfaction by improving the usability, accessibility, and efficiency of user interaction with a website.
In the UX audit, we study user interactions, potential usability problems, findability issues, inefficiencies, and bottlenecks that prevent users from completing their objectives.
By making tweaks and improvements to an existing website or mobile app, we achieve the following:
Increase the activity on your website Which translates into business success:
- More Leads
- More Purchases
- More Information Requests
- More Registrations
- More Subscriptions
- More completed actions from your users
Improve Customer Satisfaction
Improve the satisfaction of users interacting with the website resulting in:
- Easier and quicker to find important information
- Quicker task completion • fewer support calls/cases
- Less user frustration
- Overall better perception of your brand and organization
“Your website is like a high-performance car. For optimal performance, it needs to be continuously maintained and fine-tuned. If you fail to get routine maintenance, the performance will continue to drop, and, eventually, you will need to replace it. “
Performing regular UX audits allows you to get the most business value out of your website, maximize the ROI, and increase its lifespan by as much as 150%.
How is the UX Audit Done?
Think 360’s UX Team utilizes a collection of quantitative and qualitative research methods, skills, and tools to collect, study, and analyze user interactions. After potential issues are discovered using analytics, they are validated or dismissed using usability testing. Finally, recommendations are made based on the findings and established best practices.
Tools We Use
GoogleAnalytics: This tool helps you track, analyze, and optimize your digital marketing performance. We like it because it takes the entire user journey into account, not just their web behavior, by tracking both web and mobile behavior.
Quicktime: We use this to record ourselves going through the user experience so that we get a video of the experience we actually had in real-time. It also makes it a lot simpler to grab screenshots of each step rather than continuously creating user accounts.
Hotjar: This is another heatmapping tool we like. Since there’s no customization involved, it’s ready out of the box so you can begin using it right away.
Mixpanel: This is a tool that’s best for analytics around mobile apps. It captures specific behaviors that you set, such as clicking, tapping on the comments section, etc.
Other methods we used to conduct the best UX audit -
- Usability Testing
- Acquisition - Behavior - Conversion
- A/B Testing • Personas
- Session Log Review
- SWOT Analysis
- Tree Testing
- Funnel Analysis
- Form Analysis
- Surveys & Polls
- Checkout Analysis
- Search Log Analysis
- Pattern Recognition
- Heat Maps Analysis
- Mental Modeling
- Scroll Maps Analysis
- Wireframing & Prototyping