category: UIUX 360

Animation Design

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Animation Design

What is Animation Design?


Animation design is the art of creating designs and special effects and other designs for various forms of media, including video games, movies, and even social media posts.

Design animation describes the use of moving digital imagery to complement a digital design. A nice and beautiful design animation is functional and delightful, and additionally enhances the overall usability of your website or app. Design animation is no good if you throw it into your designs sporadically, it should be useful, support what your users do, and help them get from point A to point B more efficiently.

In today’s world where people are used to conversations with gifs, we can say that design animation is no longer novel. Motion graphics is a type of animation design. While motion graphics describes moving or animated graphic design, animation is an umbrella term for the entire field of moving imagery, which includes everything from cartoons to claymation.

Motion graphics focus on moving graphic design elements, but have less of a solid storytelling aspect than other types of animation.

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