category: UIUX 360

Visual Hierarchy

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Visual Hierarchy

What is Visual Hierarchy?


Visual hierarchy is the technique of arranging design elements according to their order of importance. Designers structure visual features, for example, menu icons; So that the user can easily understand the information. Designers influence users' perceptions and guide them to desired actions by logically and strategically placing elements.

Visual hierarchy is the arrangement of graphic elements in a design in order of the importance of each element. Visual hierarchy defines the importance of an element in a design's hierarchy, communicating to the viewer's eye what to focus attention on and in what order.

Without visual hierarchy or design structure, users can become overwhelmed and, as a result, fail to take in anything. So it is important to arrange the elements in such a way that the human eye can see them.

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