category: UIUX 360

Net Promoter Score

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Net Promoter Score

What is Net Promoter Score?


Net Promoter Score (NPS) is used to measure brand loyalty. It ranges the index from -100 to 100 which measures a customer’s willingness to recommend a company's products or services to others.

The Net Promoter Score is used to measure customer loyalty, satisfaction, and enthusiasm with a brand or a company, which is calculated by asking customers a question; how would you rate it? How do you look? How likely are you going to recommend the product/company to a friend or colleague?

NPS can be used as a tool for business growth. When a company has a high NPS, it means they have a healthy relationship with its customers, who are likely to act as evangelists for the brand and generate a positive growth cycle.

Total Net Promoter Score helps businesses improve services, customer support, delivery, etc. to increase customer loyalty.

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