category: UIUX 360

Experience Design

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Experience Design

What is Experience Design?


The process of creating evidence-based, interactive designs between human users and products or websites. Experience design precedes product design because enclosing is secondary. This means that experience designers need to focus more on the 'why' of the product's use, as opposed to usability which is mainly focused on the 'how', the aesthetics of the interaction including the technology used.

User Experience Design (UXD or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and enjoyment provided in the interaction between the user and the product. User experience design encompasses and extends traditional human-computer interaction (HCI) design by addressing all aspects of a product or service understood by users.

Whereas usability is about making the product easier for the user, experience design is about questioning the model behind it, user experience design is the conscious act of coordinating interactions that are controlled, acknowledging those interactions that are out of our control, and reducing negative interactions.

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