category: UIUX 360


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What is Gamification?


Gamification is the process of integrating game-design elements and principles into digital products in an effort to drive user engagement. The use of game metaphors, and elements in non-game environments to create similar experiences to playing games.

Gamification is a way to engage people in fun activities that provide some attractive element of the game to other activities, to provide information about products or services. Gamification is a strategic effort to enhance systems, services, organizations, and activities to inspire and engage users to deliver gaming experiences. This is typically accomplished through the application of game-design elements and game principles (dynamics and mechanics) in non-game contexts.

Gamification is part of persuasive system design and is commonly used to improve user engagement, organizational productivity, fluency, learning, crowdsourcing, knowledge retention, employee recruitment and evaluation, ease of use, system usability, physical exercise, public attitudes about alternative energy, and more. Research on gamification shows that gamification has a positive effect on individuals.

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