UIUX 360 / 14-September-2022 / minute read

Branding Elements

Brand elements are the unique aspects of your brand, such as name, logo, color schemes, etc., that create a cohesive, recognizable image for your business and extend into everything you create.

Written by: Prince Pal Singh

Your UI/UX Designer. Consultant. Partner. Over the past 18 years, I designed websites and apps for enterprise-level clients like Stanford-HCI Research, Accenture, Juniper Networks, Gemalto, Virtual Dental Care & much more.

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What is Branding Elements?

Overview

Brand elements are the unique aspects of your brand, such as name, logo, color schemes, etc., that create a cohesive, recognizable image for your business and extend into everything you create. Branding elements help you stand out from your competitors.

Brand elements are the pieces of an overall brand identity puzzle that are essential to ensure that your brand is memorable and stands out from your competitors.

Your brand identity dictates your business's cohesive look, from how you communicate with customers, and branding elements are key factors for brand marketing; is the process of establishing a relationship between a brand and its consumers. Instead of highlighting a distinct product/service, branding elements and brand marketing promotes the entire brand.

Types of Brand Identity Elements: Brand Name, Logo, Graphics and Images, Color Scheme, Typography, Tone and Voice, Slogan, Image, Shape, and Typography.