category: UIUX 360
Serial Position Effect
Posted by: Prince Pal | Posted date: 07-December-2022
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What is Serial Position Effect?
Overview
The serial position effect states "users have a tendency to best remember the first and last items in a series." Having the least important items in the middle of the lists can be helpful because these items are stored less frequently in long-term and working memory. It describes how our memory is affected by the position of the elements in a sequence.
The serial position effect is the intellectual tendency to remember the first and last items in a list better than others in the middle. The ordinal position effect is a form of cognitive bias and includes both the primacy effect and the recency effect.
This suggests that we best remember the first and last items in a series and find it difficult to remember the middle items. Placing key actions on the leftmost and rightmost sides of elements such as navigation can increase recall.
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