category: UIUX 360


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What is Saccades?


A saccade is a rapid, conjugate, eye movement that moves the center of vision from one part of the visual field to another. Saccades are primarily used to guide the gaze toward an object of interest. Saccades can be horizontal, vertical, or diagonal.

Saccades are rapid eye movements that bring an image of an object of interest onto the fovea. They consist of a hierarchy of rapid eye movements ranging from quick phases of vestibular and optokinetic nystagmus to reflexive saccades, to high-level volitional saccades.

In the UI UX process, eye tracking is beneficial for understanding what users look at and for how long. You can harness the power of eye-tracking technology to gain insight into how users absorb videos, ads, mobile UX, packages, product shelf placement, and websites.

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