What is Persona?
User personas are loosely defined and help companies with on-brand messaging, UX design needs, and more. With the help of the development of one or more personas, the target group can be determined very precisely during the development of the product.
A user persona is a representation of the target user for a product. They are not necessarily a real person but are created using real data and information based on real users. Persona Spectrum is a recent interaction with traditional user individuals and helps to design more inclusively.
Persona aims to create a reliable and realistic representation of your key audience segments for reference.