category: UIUX 360

Likert Scale

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Likert Scale

What is Likert Scale?

Overview

Likert Scale is a type of survey question where respondents are asked to rate the level on which they agree or disagree with a given statement on a numeric scale.

I.e., 1 to 7, where 1 = strongly agree and 7 = strongly disagree.

A Likert scale is a scale commonly used in surveys and market research questionnaires to measure people’s opinions, attitudes, or perceptions. This method let you understand degrees of opinion and feedback from the audience. A Likert scale assumes that the strength/intensity of an approach is linear, i.e. strongly disagreeable, and makes the assumption that attitudes can be measured.

A typical Likert scale has 5 possible answers to a question. For example, each of the 5 responses will have a numerical value that will be used to measure the attitude under investigation.

Likert scales (named after their creator, American social scientist Rensis Likert) are quite popular because they are one of the most reliable methods of measuring perceptions, thoughts, and behaviors.

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