category: UIUX 360


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What is Engagement?


User engagement is how users stay connected to your product with user interests, motivations, and goals. If we could summarize the goal of all efforts for user experience, the term user engagement arises.

User engagement is getting a user’s attention and keeping it. Everything that helps an individual to stay focused or engaged on the screen or a webpage they are using, also anything that makes them engaged with the task they are doing. This ‘keeping customers or users on a page, is called user engagement.

In social media, engagement is the term that determines how well the audience is responding - through views or likes on a post.

User engagement represents the purposeful choice that you make with the content you see on the site. Engagement is how people derive value from the user experience on the site. Marketers can understand user engagement as the interconnection between grabbing a person's attention and motivating them to take action.

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