category: UIUX 360

Rating Scales

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Rating Scales

What is Rating Scales?


Rating scales are closed-ended survey questions that are used to represent respondents' responses to specific features/products/services in a comparative form. This is one of the most established questions for online and offline surveys where survey respondents are expected to rate an attribute or characteristic.

Rating scales are popular for their ability to allow quantitative measures to be applied to more abstract, subjective feelings. Satisfaction, experience, perception, and emotion are all difficult to measure, but when done well, a rating scale is useful for measuring performance or effectiveness and has applications in personality research. Rating scales are mainly divided into two categories: ordinal scale and interval scale.

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