category: UIUX 360


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What is Jobs-To-Be-Done?


Jobs Theory JTBD provides a framework for categorizing, defining, capturing, and organizing the inputs that are required to make innovation predictable.

Jobs-To-Be-Done or JTBD is a method that helps private equity CEOs and corporate executives align product, marketing, and sales teams with customer retention. This helps your product team prioritize your roadmap to generate more revenue. This helps your marketing team create targeted messages that will resonate with customers, lower your cost per qualified lead, and generate more qualified leads.

Jobs-To-Be-Done helps your sales teams to improve your lead scoring and sales message to sell more of your product faster. The actions taken will enable your executives to make confident investment decisions that will accelerate your growth and build equity value faster and with less risk.

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