category: UIUX 360

Unique Selling Proposition (USP)

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Unique Selling Proposition (USP)

What is Unique Selling Proposition (USP)?


In marketing, a unique selling proposition is also called a unique selling point, or unique value proposition in a business model canvas is the marketing strategy of telling customers how one's own brand or product is better than one's competitors.

A unique selling point defines your company's unique position in the marketplace and the value you provide and the problem you solve. It is an important part of your marketing strategy to attract new customers. A strong USP clearly articulates a unique benefit – one that other competitors don't offer – that sets you apart. Your USP is an important factor that defines its uniqueness and the reason your customer buys from you.

A successful business is generally determined by which of its key competitive differentiators is evident. As a business owner, you need to consider and communicate who your business is for, the services you provide, what motivates you to offer them, and how you plan to make a unique impact. are going want

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