category: UIUX 360

CRM (Customer Relationship Management)

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CRM (Customer Relationship Management)

What is CRM (Customer Relationship Management)?

Overview

Customer Relationship Management software systems help manage business processes, like data, sales, and customer interactions. Such software system aids with administrative duties, data management, and customer interactions.

Customer Relationship Management (CRM) is the combination of practices, including technologies and strategies that companies use to analyze, and manage customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist with customer retention and drive sales growth.

CRM systems compile customer data between the customer and the company across various channels, or points of contact, which may include the company website, telephone, live chat, direct mail, marketing materials, and social networks. CRM systems can also provide detailed information about customers' personal information, purchase history, purchase preferences, and concerns.

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