category: UIUX 360

Load Time

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Load Time

What is Load Time?


Page load time is the average time (measured in seconds) it takes for a page to appear on your screen. It counts from the start (when you click a page link or type a web address) to completion (when the page is completely loaded in the browser).

Load time is the time taken to download and display the entire contents of a web page or application. on an average estimate; A one-second delay in page load times has resulted in a 7% loss in conversions and an 11% reduction in page views. For an online store earning $50,000 a day, a second delay adds up to over $1 million in lost sales each year.

Page load time is a web performance metric that directly affects user engagement and business bottom line. It indicates how long it takes for a page to be fully loaded in the browser after the user has clicked on a link or made a request.

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