What is Corporate Identity?
A corporate identity or corporate image is the way in which a corporation, business, firm, or enterprise presents itself to the public, such as customers, investors, and employees).
Corporations are given names, and personalities, that are humanized to help the target audience and differentiate it in the market. This uniqueness in the identity of the corporation is the corporate identity.
Corporate identity is a primary goal of corporate communication, to be maintained and facilitated by the creation of identity in line with and facilitating corporate business objectives. Corporate identity is visualized with the branding and the use of trademarks, but can also include things such as product design, public relations, advertising, etc.