UIUX 360 / 28-September-2022 / minute read

Negative Advertising

Negative Advertising is the result of poor usability: unsatisfied users who tell others to avoid a site or process because of their bad experience.

Written by: Prince Pal Singh

Your UI/UX Designer. Consultant. Partner. Over the past 18 years, I designed websites and apps for enterprise-level clients like Stanford-HCI Research, Accenture, Juniper Networks, Gemalto, Virtual Dental Care & much more.

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What is Negative Advertising?

Overview

Negative Advertising is the result of poor usability: unsatisfied users who tell others to avoid a site or process because of their bad experience.

Negative advertising focuses on changing a person's behavior by attracting undesirable feelings or consequences. These advertisements may invoke feelings such as shame, fear, or sadness before providing solutions to help individuals overcome a challenge.

They may also point out faults in a competitor or share disturbing information. The goal is often to annoy or upset the target audience so that they can either initiate a new action or stop engaging in the undesirable product.