category: UIUX 360

Negative Advertising

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Negative Advertising

What is Negative Advertising?

Overview

Negative Advertising is the result of poor usability: unsatisfied users who tell others to avoid a site or process because of their bad experience.

Negative advertising focuses on changing a person's behavior by attracting undesirable feelings or consequences. These advertisements may invoke feelings such as shame, fear, or sadness before providing solutions to help individuals overcome a challenge.

They may also point out faults in a competitor or share disturbing information. The goal is often to annoy or upset the target audience so that they can either initiate a new action or stop engaging in the undesirable product.

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