What is Gap Analysis?
The techniques used to determine the difference between the desired position/state and an actual position/state of branding and marketing elements. Gap analysis can address performance issues or perception issues. Shorter gaps are always better.
Gap analysis is a process in which a business compares its current performance to its expected performance or goals. A gap analysis measures actual results against expected results to identify sub-optimal or missing strategies, processes, technologies, or skills. You can use the results of the gap analysis to recommend actions your company should take to meet its goals.
Gap analysis is a process that, when applied to improvement in business processes. When applied to manufacturing or production, gap analysis can help to balance the allocation and integration of resources to the optimum level of their current allocation level. Those resources can be time, money, material, or human resources.