category: UIUX 360

Click Stream

Scroll Down
Click Stream

What is Click Stream?

Overview

When a user lands on a website, he clicks his way through it to complete a task. This path of clicks the user took to accomplish a goal is called clickstream.

A clickstream is a pathway that a user takes through his online journey. The trail of mouse clicks made by a user while performing a specific task often refers to linking from one page to another webpage.

Clickstream is focused on a single website and generally shows how the user progressed from search to purchase. Clickstream is about tying together all the actions that a user has taken in a single session, i.e. where a search, click, or purchase was made in one session. This leads to one of the most difficult areas of clickstream data to define.

Work together
LET’S WORK TOGETHER

Boost your design scope with Think 360

Book a call with us and get the party started!

Book A Demo

Further Reading

Post views: 55