category: UIUX 360

Below The Fold

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Below The Fold

What is Below The Fold?


The term 'under the fold' refers to the part of the webpage that the user has to scroll to see. A holdover from a newspaper publication, the term 'under the fold' was coined when there was an actual physical fold in the middle of the page.

Below The Fold refers to the bottom part of a web page that appears after scrolling down. When you're strategizing webpage content and call-to-action buttons, it's important to understand the difference across all platforms.

Material that was considered less important was traditionally placed under the fold as it was mostly invisible when displayed on a newspaper stand.

As soon as the publication hit the web in the 1990s, the term 'below the fold' remained. Still used in web design today, the term now refers to content located at the bottom of the browser window or approximately 600 pixels from the top of the page.

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