category: UIUX 360

Indirect User Data

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Indirect User Data

What is Indirect User Data?

Overview

User-centered data gathering methods do not involve face-to-face interactions with the users. Indirect User Data may originate from user analysis, marketing efforts, and surveys. Such user data are important for determining current social impact indicators that can be used in subsequent assessments of social impact.

Indirect personal data can be used to uniquely identify information about a person. Indirect user data is a quantitative assessment of product social impacts made possible through the use of social impact indicators, which combine user data in a meaningful way to give insight into the current social status of an individual or population. Place of residence, membership in a particular organization, IP address, vehicle registration plate, information about income, or health-related information are some common examples of indirect user data.

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