category: UIUX 360

Scannability

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Scannability

What is Scannability?

Overview

Scannable is the quality or degree of being scannable; the ability to scan bar codes. The ease with which a particular piece of text can be read and understood by the target reader, especially at scanning or skimming speeds.

The verb "scan" as applied to a page or screen means to look or read quickly. Therefore, there is a way to present scannable content and navigation elements like a layout that can be easily scanned. Content creation is undoubtedly one of the main pillars of building an inbound marketing strategy. When interacting with a website, especially for the first time, users quickly look at the content to analyze whether it is what they need. In this process, any piece of content can become a hook: words, sentences, pictures, or animations.

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