What is Ideation?
Ideation refers to a process or method for forming new ideas or concepts where an idea is understood as a basic element of thought that can be visualize, concrete, or abstract. Ideation process comprises all stages of a thought cycle; from innovation, to development, to actualization.
Ideation is the third phase of the Design Thinking process, and it’s all about generating, developing, and communicating new ideas. Ideas can be driven by individuals, organizations or crowds. As such, it is an essential part of the design process, both in education and in practice.
The ideation represents an important transitional phase from learning about your users and the problem to finding a solution. If done properly, a brainstorming session is where innovation thrives; This should help you stumble upon the phenomenal solution your users are missing!