category: UIUX 360

Augmented Reality (AR)

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Augmented Reality (AR)

What is Augmented Reality (AR)?


Augmented Reality (AR) is the integration of digital information into a user's real-time environment. AR is a technology that adds a computer-generated, visual layer on top of the real world.

Augmented reality is an interactive experience of a real-world environment where objects living in the real world are augmented by computer-generated perceptual information, sometimes in multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Augmented reality (AR) is an enhanced version of the real physical world that is achieved and delivered through technology through the use of digital visual elements, sound, or other sensory stimuli.

Augmented Reality is a highly visual, interactive way of presenting relevant digital information within the context of the physical environment – ​​engaging employees and improving business outcomes. Industrial Augmented Reality provides a better way to easily create and deliver consumable work instructions by overlaying digital content over real-world work environments. This is a growing trend, especially among companies involved in mobile computing and business applications.

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