category: UIUX 360

Content Strategy

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Content Strategy

What is Content Strategy?

Overview

Content strategists help maximize the usability and profitability of content, throughout the full content lifecycle: planning, writing, analyzing, editing, distributing, managing, and monitoring content.

A content strategy is a plan in which you use content (audio, visual, written) to achieve your business goals. A successful content strategy will attract your target audience at each stage of the funnel and keep them engaged even after purchase; your business goals include increasing brand awareness. A good content strategy considers KPIs and then works towards reaching them. It is a roadmap that plans out the exact steps needed to reach that goal.

Content strategists help maximize the usefulness and profitability of content throughout the content lifecycle: analyzing, planning, writing, editing, distributing, managing, and monitoring content. Due to the sheer breadth of this field, content strategists often influence information architecture and user experience.

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