category: UIUX 360

True Intent Study

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True Intent Study

What is True Intent Study?


True Intent Study is a type of survey in which you stop a live visitor and ask them questions after they have browsed your site or app. True Intent Study is primarily used to better understand who is visiting your app or site and whether they are able to complete what they came for.

A Tue Intent study requires selecting an online software tool to script the survey and embedding that survey script on your website. True intent studies measure users' experience with a website and provide insights for design improvements by answering the following questions:

  • Who's coming?
  • Why are they coming?
  • What do they like or dislike?
  • How well do they succeed?

True intent studies are also helpful for continuously capturing usability metrics such as satisfaction, NPS, SUS, etc.

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